Case studies in international marketing
Interviewer: Do you begin with your complete range of mowers from those with the lowest power motor to the largest self-propelled ones ? ... In South Africa, for example, home owners do not mow their own lawns. Usually ... Interviewer: In Australia, you market very similar mowers under trade names other than Victa. ... both informed and supported in the usual ways such as with news on products and their servicing, manuals, point of sale material, subsidies of Product management 119.
| Title | : | Case studies in international marketing |
| Author | : | Arnold K. Weinstein, Kenneth H. F. Fargher |
| Publisher | : | Hodder Arnold - 1970 |
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