2 See, especially, Youngme Moon and John Quelch, aStarbucks: Delivering Customer Service, a Harvard Business School Case 9-504-016, July 10, 2006, which cites Starbucksa#39; own internal distress over this critique of the Starbucks brand.
Title | : | Coffee - Philosophy for Everyone |
Author | : | |
Publisher | : | John Wiley & Sons - 2011-03-08 |
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