Tells how to find the right product and market, create a product advantage, and make salesWhen you see the ways customers act, ask yourself why they act that way, and then see if that reason could be a key customer ... People like to buy products and services from people and companies they like. ... Nestle was establishing itself as an expert with its phone number, and that gave people the assurance they wanted when they bought Nestlea#39;s baby food. The friendly, caring relationship When Nintendo first introduced its games, it set up a Nintendo fun club that sent out aanbsp;...
Title | : | Marketing Magic |
Author | : | Don Debelak |
Publisher | : | - 1997-01-01 |
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