Strategic Electronic Marketing

Strategic Electronic Marketing

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Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate students courses in e-commerce.Speculate on the importance of the collective organizational knowledge held by Capital One employees. Giving Databases the Credit Capital One (www. used its terabyte database tify how individuals used credit cards. This information leads users to choose from over 7, 000 variations of credit cards from Capital Onea#39;s Web site. Capital One offers credit cards to college and high school students. Its database indicated that college students were high-potential users.

Title:Strategic Electronic Marketing
Author: Brad Alan Kleindl
Publisher:South Western Educational Publishing - 2001

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